When it comes to showcasing a brand’s story through imagery, product photos do more than just show what something looks like—they communicate feeling, texture, and purpose. As a product photographer, last summer I had the pleasure of working with Nomi Designs, a Victoria-based linen clothing company that blends timeless design with conscious craftsmanship.

Thoughtful Design Meets Slow Fashion

Nomi Designs creates clothing that celebrates natural fabrics, minimalist shapes, and ethical production. The team designs and makes every piece by hand right here on Vancouver Island. They use high-quality linen and other natural fibers. Their collections draw inspiration from the west coast, featuring soft tones, breathable textures, and effortless layering.

From breezy linen dresses to structured sets and everyday essentials, each piece invites you to wear it often and love it for years to come.

Bringing the Brand to Life Through Product Photography

For this session, we focused on creating clean, consistent product photos that highlight the unique texture of linen, the natural drape of each piece, and the ease with which they move. The goal was to keep their product photography feeling grounded and aligned with Nomi’s ethos of simplicity and sustainability.

Here’s what we prioritized for these product images:

• Natural backdrops to let the linen shine
• Consistent, natural lighting for an simple, professional look
• Lifestyle styling to help customers envision how the pieces feel in real life
• Detail shots to showcase texture, stitching, and fabric quality
• Authenticity (i.e. no photoshop!)

Why Professional Product Photos Matter

If you’re a small business like Nomi, investing in high-quality product photos can completely transform how your brand shows up online. High-quality images can:

• Build trust with your customers
• Boost your website purchase rate
• Create consistency across your e-commerce, social media, and marketing channels
• Help your products stand out in a crowded market

Tips for Entrepreneurs: How to Optimize Your Product Shots for E-Commerce

If you’re an entrepreneur running an ecommerce business—whether you’re selling on your own website, Etsy, or Shopify—great visuals are everything. Your product photography doesn’t just showcase your pieces; it builds your brand, earns trust, and drives conversions.

Here’s how to optimize your product shots for success:

• Mix lifestyle photos and close-ups
  Pair clean, simple product shots with styled lifestyle photos that show how your pieces look in real life. Include a few close-up images to highlight texture, stitching, and quality—especially important for handmade or natural-fiber products like linen.
• Use professional product photography
  Working with a professional photographer ensures your images are well-lit, sharp, and consistent. Depending on your brand aesthetic, you can shoot in natural or artificial light, but the key is clarity and cohesion across your gallery. A white background is not always the best option – ask your photographer what they think will help your product shine!
• Pay attention to file size and photo editing
  Your photos should load quickly on all devices. Resize and compress your images without sacrificing quality, and make sure any photo editing keeps colours true-to-life. This is especially crucial for clothing brands where customers rely on images to understand fit and fabric.
• Be strategic with your pricing
  High-quality visuals often support higher pricing by clearly communicating value. When customers see your product presented beautifully and professionally, they’re more likely to perceive it as worth the investment.

Professional product photography isn’t just a “nice-to-have”—it’s a foundational investment that helps your ecommerce business grow with confidence and clarity.

Ready to Elevate Your Brand?

Whether you’re launching a new collection or refreshing your online store, I’d love to help you bring your products to life through beautiful, intentional product photography. Let’s tell your brand’s story—one image at a time. Book your photoshoot with the link below!